Client Brief

F-Response needed a brand for their new venture. F-Response is a forensics software company and wanted to create a badge of sorts to indicate their status as an industry leader.

Visit Website

http://www.f-response.com

Project Description

For this project I wanted to make sure that I gave Matt at F-Response an iconic brand that would work well on a wide variety of mediums. The brand needed to be simple and straight-forward. Since the product line is in forensics software, I wanted to create a badge that would be recognizable by itself.

I snuck in a subtle touch. If you look closely at the mark, the separation in the white “F” creates a capital “F” and a lowercase “r”.