...pirate, script, with a little bit of graffiti...
Client Brief
Sea Fear is a local FL company that provides fishing related t-shirts with a twist. Rather than throwing some fish on a t-shirt, Sea Fear taps into the fear that comes with not knowing what might be lurking beneath you in the deep.
Visit Website
Project Description
When I spoke to the guys at Sea Fear, they really stressed that they were trying to do something different from the traditional fishing t-shirts out there. They wanted to brand the name Sea Fear so that you could recognize it instantly. To do that, the typeface had to be unique.
After a few conversation with the guys, we decided to go with a pirate style script and mix in a little bit of my graffiti background.
It resulted in a very unique custom type letter mark that is easy to use in any medium and stands out as a brand name.